How it works
Wholesale gross margin (%) = wholesale price minus unit cost, divided by wholesale price times 100.
Input definitions
- Unit cost
- Enter the value in the labeled unit.
- Wholesale price
- Enter the value in the labeled unit.
- Retail price
- Enter the value in the labeled unit.
A worked example
- Unit cost
- 18
- Wholesale price
- 30
- Retail price
- 50
Assumptions & limits
Uses only the values entered and does not fetch live prices, fees, rates or eligibility rules. Verify quotes, contracts, measurements and local requirements before acting.
Sources & review
Maintained by AnsRio. Methods and examples use automated checks; this does not imply independent professional certification.
Method updated 2026-10-20. Content checked against the stated method and examples. Our verification approach.
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Common questions
Why is markup different from margin?
Markup divides profit by cost; margin divides profit by selling price.
How does Wholesale channel margin calculate the result?
Wholesale gross margin (%) = wholesale price minus unit cost, divided by wholesale price times 100.
What should I check before using Wholesale channel margin?
Uses only the values entered and does not fetch live prices, fees, rates or eligibility rules. Verify quotes, contracts, measurements and local requirements before acting.