How it works
Net margin percentage = (retail − wholesale − selling fee − shipping) ÷ retail × 100.
Input definitions
- Wholesale unit cost
- Enter the value in the labeled unit.
- Retail selling price
- Enter the value in the labeled unit.
- Selling fee (%)
- Enter the value in the labeled unit.
- Seller-paid shipping
- Enter the value in the labeled unit.
A worked example
- Wholesale unit cost
- 18
- Retail selling price
- 40
- Selling fee (%)
- 5
- Seller-paid shipping
- 3
Assumptions & limits
Uses only the values entered. Rates are illustrative inputs, not live quotes, legal rules or personalised advice. Check provider terms, local requirements and measurements before acting.
Sources & review
Maintained by AnsRio. Methods and examples use automated checks; this does not imply independent professional certification.
Method updated 2026-10-19. Content checked against the stated method and examples. Our verification approach.
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Common questions
Is markup the same as margin?
No. Markup divides profit by cost; margin divides profit by selling price.
How does Wholesale to retail margin calculate the result?
Net margin percentage = (retail − wholesale − selling fee − shipping) ÷ retail × 100.
What should I verify before using Wholesale to retail margin?
Uses only the values entered. Rates are illustrative inputs, not live quotes, legal rules or personalised advice. Check provider terms, local requirements and measurements before acting.