How it works
Markup (%) = (price − cost) ÷ cost × 100
Input definitions
- Cost
- Enter the value in the labeled unit.
- Selling price
- Enter the value in the labeled unit.
A worked example
- Cost
- 150
- Selling price
- 200
Assumptions & limits
Returns percentage markup on cost; not profit margin on revenue.
Sources & review
Maintained by AnsRio. Methods and examples use automated checks; this does not imply independent professional certification.
Method updated 2026-10-17. Content checked against the stated method and examples. Our verification approach.
Common questions
Are tax, overhead and refunds included automatically?
Only the costs and rates explicitly entered or described in the formula are included. Use consistent currencies and periods, and check what your own accounting policy requires.
How does the Markup tool work?
Markup (%) = (price − cost) ÷ cost × 100.
What are the assumptions and limits of Markup?
Returns percentage markup on cost; not profit margin on revenue.