How it works
Break-even ROAS = revenue ÷ contribution before advertising.
Input definitions
- Average order revenue
- Enter the value in the labeled unit.
- COGS and fulfillment per order
- Enter the value in the labeled unit.
- Payment and platform fees (%)
- Enter the value in the labeled unit.
- Expected return/refund loss (%)
- Enter the value in the labeled unit.
A worked example
- Average order revenue
- 80
- COGS and fulfillment per order
- 35
- Payment and platform fees (%)
- 5
- Expected return/refund loss (%)
- 8
Assumptions & limits
Uses only the values entered. Rates are illustrative inputs, not live quotes, legal rules or personalised advice. Check provider terms, local requirements and measurements before acting.
Sources & review
Maintained by AnsRio. Methods and examples use automated checks; this does not imply independent professional certification.
Method updated 2026-10-19. Content checked against the stated method and examples. Our verification approach.
Report an issue with this tool or suggest an improvement ↗
Common questions
Why is break-even ROAS above one?
Advertising can consume only the contribution left after product cost, fees and expected refund loss.
How does Break-even ROAS after product costs calculate the result?
Break-even ROAS = revenue ÷ contribution before advertising.
What should I verify before using Break-even ROAS after product costs?
Uses only the values entered. Rates are illustrative inputs, not live quotes, legal rules or personalised advice. Check provider terms, local requirements and measurements before acting.